Career highlights (so far!)
CAREER HIGHLIGHT 1
Self-published an
original research report
CAREER HIGHLIGHT 2
Helped ButterDocs become a beloved brand in its ICP
My resume
ButterDocs
Brand Content Strategist (contract) Mar 2024 - Jun 2024
I was hired on a 3-month contract to post LinkedIn content that engages ButterDocs' audiences, grows brand affinity, and spreads their narratives.
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Averaged 60 reactions and 32 comments per post, with the top-performing post reaching 202 reactions and 43 comments.
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Consulted and helped ButterDocs refine their upcoming brand campaigns.
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Received overwhelmingly positive feedback from ButterDocs' audiences and ICP (see image attached).
Here are the qualitative results.
BrandOps.io
Marketing Coordinator Jul 2021 - Jun 2023
I was the only marketer at a 6-person MarTech startup in search of a PMF.
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Generated $1.6M in marketing-sourced pipeline (through blog posts, webinars, and organic LinkedIn posts).
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Organically grew the company's LinkedIn page following by 450%.
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Led the creation and promotion of webinars, which achieved our MQL targets.
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Developed systems and automations that saved us ~10 hours/week
on content creation and marketing reporting. -
Worked with the CCO to establish content partnerships with industry thought leader companies and freelancers.
Freelance
Branding Designer + Strategist 2017 - 2021
I designed logos and helped define brand strategies for small businesses.
Hard skills
*Not all, only the ones I'm best at
Creating memorable
TOFU content
I apply unique insights, creativity, and distinctive visuals to create memorable TOFU content.
Creating original
research reports
Check out this research report
I published independently.
Engaging audiences
on LinkedIn
I helped ButterDocs become their audience's favorite brand.
Developing a
content strategy
I've developed and applied content strategies that align with business priorities.
Marketing analytics
I've used tools like GA, SEMrush, and HubSpot to measure, understand, and improve content performance.
Project management
Read this article to learn how I keep content projects running smoothly.
How I'm different
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Haris followed through with our strategy perfectly. He learned about our product and audience (content writers and team ops).
Then, he delivered content that (1) I couldn't have imagined myself, (2) provided real, unique, memorable value to the audience, and (3) educated on our product in thoughtful ways that content leaders needed to hear.
Rob Carpenter, Head of Marketing @ ButterDocs
Read what it's like to work with me
See what my ideal role looks like
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Are you available for hybrid or on-site opportunities?No. I can only do fully remote roles because I'm based in Bosnia and Herzegovina.
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Are there any industries you DON'T work with?I don't work with heavily regulated and constrained industries like healthcare, pharma, fintech, and insurtech. Creating memorable content for companies in these industries would be risky and a huge uphill battle for both my clients and me. It's better to avoid it altogether.
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What's the deal with this purple monster thingy?The purple guy is my mascot, Calvin Cooks. He's a monster chef who cooks up memorable content, hence the name. :)
Content brain food by yours truly
