Creative Framing

MEMORABLE CONTENT INGREDIENT 2:

Creative
Framing

I'll make your content memorable and engaging by the way you say it.

The methods I use:

Adding creative twists

This means infusing a proven content format with a creative idea to make your content stand out.

For example, I once wrote a regular interview-style article, but framed it as a comic book that depicts my SME as a superhero, and shows their insights through comic strips.

Applying custom visuals

I mix my background in graphic design with AI image generation tools like Midjourney to create standout, but on-brand visuals for your content.

Here's an example of a visual I made for a LinkedIn post.

The best Creative Framing applications

For your not-so-insightful, but essential content

When you must cover things that aren't really new or engaging, but your audience still needs to hear them.

For your narrative content

If your content needs to change hearts and minds, Creative Framing will help those narratives stick.

For content that creates brand associations

Creative Framing helps prospects and audience remember the most important things about you.

Creative Framing examples

Creative Framing does NOT mean:

Acting like a clown

Content can be memorable and engaging without being funny. Humor is just one of many tactics!

Chasing virality

It's about making your key messages more engaging and memorable, not vapid attention seeking.

High production cost

As little as adding a visual can make a content piece stand out and be memorable.

Short-form content only

I apply Creative Framing to long-form content too.

3 ways to work with me

One-off
content creation

Custom pricing

Hire me to create a piece of

content for you on a deadline.

Pick one:

A 1,000+ word article
An original research report
(You collect and analyze the data, I write the report)
An original research report
(We plan together; I handle data collection, analysis,
AND writing)

Talk to Haris

Custom brand and content service

Starts at $3,000/mo

Arrange a custom service based on your needs. Available for 5 hours a day on your company's Slack.

You can hire me to:

Help you execute a brand and content campaign
- Advise you as needed
Help evangelize your narratives
Create up to 12 LinkedIn posts per month (custom image + text
and slide-show posts)
Engage and educate a
problem-unaware audience
Apply Memorable Content Ingredients to the content
you already planned
Grow brand awareness, recall, and associations (5+ month contracts only)