MEMORABLE CONTENT INGREDIENT 1:
Unique insights
Be remembered through insights your prospects will hardly find elsewhere.
How I uncover unique insights:
By conducting original research
I conduct original research about your buyers' biggest interests — and then turn that data into content.
Here's an example.
Depending on the research scope, content like this usually gets you few months worth of repurposable content, features, backlinks, and WoM among your buyers.
By interviewing
subject-matter experts
When you force marketers to make content about topics they aren't experts in, they regurgitate whatever the top-ranking competitor wrote. You end up with generic content that does little for you.
That's why I interview subject-matter experts when creating your content. They're the ones with ideas and experiences no one can simply copy from Google.
By sharing your team's POVs
Forgettable content deals in established facts, listicles, and easily found data.
We’ll work together to build memorable content around your team's stories, lived experiences, frameworks, and unique perspectives.
Examples of unique insights
3 ways to work with me
One-off
content creation
Custom pricing
Hire me to create a piece of
content for you on a deadline.
Pick one:
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A 1,000+ word article
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An original research report
(You collect and analyze the data, I write the report) -
An original research report
(We plan together; I handle data collection, analysis,
AND writing)
Custom brand and content service
Starts at $3,000/mo
Arrange a custom service based on your needs. Available for 5 hours a day on your company's Slack.
You can hire me to:
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Help you execute a brand and content campaign
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Advise you as needed
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Help evangelize your narratives
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Create up to 12 LinkedIn posts per month (custom image + text
and slide-show posts) -
Engage and educate a
problem-unaware audience -
Apply Memorable Content Ingredients to the content
you already planned -
Grow brand awareness, recall, and associations (5+ month contracts only)
Full-time
Let's talk about hiring me as your full-time brand & content marketer.
Ideal for B2B SaaS companies that:
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Have a product-market fit
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Have a fairly established marketing engine
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Deeply understand their buyers
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Have a content leader in-house
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Invest in brand-building
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Are tired of the 2012 playbook of churning out undifferentiated SEO articles
